Crazy quizzes pop up on every Facebook Feed. I confess. I love them. They are fun. What dwarf are you? What city should you live in? What color is your aura? What dog breed are you? In a world where time is a premium, what compels us to take nonsensical quizzes? Theories abound: nonsense quizzes counter data-collection fears, categorizing anything makes us feel in control, simple avoidance of more meaningful activity. I suspect though the attraction of the silliness actually lies in the depths of our design.
For more: http://www.thebottomline.co/faith-religion/who-am-i/